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Senior CRM Executive | Executive in Executive Job at Brandalley Uk | 7236264757

This listing was posted on ListedBuy.

Senior CRM Executive

Location:
London
Description:

Great news! We're hiring… Senior CRM Executive Could this be the job for you? Working as part of the UK & French CRM teams, you will be supporting and executing the overall CRM strategy for email, SMS & push marketing, customer activation, loyalty and retention. This role reports to the CRM manager working in partnership with key stakeholders towards the vision of growing the brand and creating a best-in-class customer experience. We are at a very interesting stage in our growth trajectory, having seen exceptional growth in the business over the last few years, and having a number of exciting new projects on the roadmap, including launching a new website, building an app, a new loyalty program, and with all of those and more - moving into the future of CRM and creating engaging experiences for our customers. What will you be doing? Customer Retention Strategy Responsible for the production and development of emails to increase engagement and revenue generated by using segmentation techniques to produce timely and relevant communications and ensuring tone of voice is appropriate and in line with company objectives. Responsible for segmenting and profiling the customer database to improve results, retention and ROI for all email, SMS, and push notification marketing strategies. Support the CRM manager and wider team strategy specifically within automations, optimising the series-based emails (welcome series, abandoned cart, post purchase and lapsed buyer) Supporting and executing a continuous refinement/optimisation of all email communications to maximise engagement and revenue generation whilst meeting brand guidelines. Working closely with merchandising and buying teams to help drive sales promotions and large-scale campaigns. Email Execution Maintaining the CRM marketing calendar and execute production schedule to ensure timely delivery of communications. Developing, executing, and optimising email marketing campaigns to drive customer. Visit ListedBuy for more information.
Company:
Brandalley Uk
Posted:
April 12 on ListedBuy
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